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Impact of IT in the Business World

Monday, June 16, 2008

SAAb without CRM.....a loner

Saab could never have been able to coordinate its sales and marketing effort had it not implemented a CRM system. As it can’t compete with its competitors in other advertising campaigns and funding, it had to differentiate itself from others. Thus it became imperative for Saab to implement the CRM system and take a leading edge over others.
Posted by Roomman at 12:32 PM

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Blog Archive

  • ▼  2008 (35)
    • ►  August (10)
    • ►  July (7)
    • ▼  June (18)
      • Responsibilities of a CTO, CPO and CSO...etc.
      • I am in nontechnologial area.....do I have to worr...
      • What are the technical responsibilities of a CEO.....
      • What does website tell about strategic initiatives...
      • Effectiveness IT metrics and its impact on Friendster
      • Efficiency IT metrics and its impact on Friendster
      • Saving time at the grocery store
      • SAAB..............why not SCM????
      • SAAb without CRM.....a loner
      • SAAB and CRM.......good synergy
      • Any barrier for VOIP????......thus, any hope......???
      • My view about VOIP
      • End Result
      • The situation right now..........
      • Applying Porter’s 5 Forces model to iPod and Walkman
      • How do I prepare myself to compete in this environ...
      • How will I get impacted by this?
      • Is the world actually flat?

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