SAAB and CRM.......good synergy

Saab very well understood that it couldn’t compete with its competitors in terms of aggressive marketing campaigns, reduced prices, and inexpensive financing. So it had to implement something that would make itself unique and at the same time gain competitive advantage amongst its competitors. Thus, they opted for a CRM system called Siebel Automotive. It helped Saab’s call center employees with a 360-degree view of each customer, including prior-service related questions and all the marketing communications they have received. In addition to that, Saab’s dealers got equipped with a powerful Web-based solution for coordinating sales and marketing activities. These capabilities helped Saab to measure the sales results leads, recommend more efficient selling techniques, and target its lead more precisely in the future.