Harrah and its database technology

Harrah's uses database technologies in a very judicious manner to implement its service-oriented strategy. As has been told in the case, customers are the center point around which Harrah's tailor all their strategy and policy. They regard the commitment to their customers as the most important aspect of their business, thus adopting the service-oriented strategy. To make sure that they can serve their customers in the most effective and efficient manner they utilize the information about the customers in a very fruitful manner. That's where their reliance on database comes into play. It contains all the information about various habits of the customers like amount of times they gamble, the games they prefer to play the most, their betting strategies, etc. Based on that information it can go about serving the customers even more loyally. And the database technology acts as the repository from which they can retrieve that vital information.