Supply Chain Management and Anheuser-Busch

An SCM system can help a distributor immensely such as Anheuser-Busch to make its supply chain more effective and efficient. It helps them to understand as to what products are selling, which campaigns are successful and what needs to be done to help the customer's business. It gives Anheuser-Busch get facts and numbers on how much of the sales they did when they had a display in a certain location. Overall, the SCM systems that Anheuser-Busch adopts has helped them to be more effective and efficient than its rivals.